Ties to practitioners in business education have long been perceived as a scarce resource in universities and business schools worldwide. The subject has attracted much attention in both Swedish and international media. Last autumn the Department of Business Studies at Uppsala University addressed this issue by the establishment of the Educational Partnership Programme. Prime with founder and majority holder Carl Fredrik Sammeli was the Department’s first Educational Partner in the master course in business strategy. During their visit at Prime's headquarters, students also got to meet and interact with customers of the firm. In one case Electrolux through Mattias Rådström, Vice President of Global Brand and Marketing and Head of Electrolux PR Studio.
Read more about the project in the last number of Mercury Magazine here